Making more sustainable fashion choices available, affordable, and attractive to as many people as possible. That is our starting point and the reason why we have created H&M Conscious. With seven commitments at its heart, Conscious is the name for everything we do for a more sustainable future. Hundreds of Conscious Actions - big and small, short - and long-term - are dedicated to putting these commitments into practice. Our Garment Collecting program, for example, is one of them. But there are many more. Check out some of the highlights at hm.com/conscious.

Our Green Commitment

"At H&M, we have set ourselves the challenge of ultimately making fashion sustainable, and sustainability fashionable. We want to help people express their personality and feel proud of what they wear. I'm very excited to see the progress we've made so far and how this will help us to make an even better offer - and create a more sustainable fashion future."
Karl-Johan Persson, CEO, H&M Hennes & Mauritz AB, Stockholm 2014

Our Seven Commitments

  1. Provide fashion for conscious customers
  2. Choose and reward responsible partners
  3. Be ethical
  4. Be climate smart
  5. Reduce, reuse, recycle
  6. Use natural resources responsibly
  7. Strengthen communities

Your perk

$10 off when you donate used clothing*

*Flash your Live Green Perks app or show your card for double the benefits when you drop off a bag of unwanted clothing and/or textiles (any condition, any brand) at your local H&M. You'll receive not one but two coupons for $5 off each of your next 2 H&M purchases of $30 or more (before taxes). Donations must be enclosed in regular-sized shopping bag(s). 1 bag = two $5 vouchers. Max. 4 vouchers per day. Available at all 31 locations in Ontario. Check hm.com for a location near you.


Participating Locations

  • 1 Dundas Street West Toronto Eaton Centre Toronto, Ontario, M5G 1Z3
  • www.hm.com
  • info.ca@hm.com
  • 416-593-0064
  • 900 Dufferin Street Dufferin Mall Toronto, Ontario, M6H 4B1
  • www.hm.com
  • info.ca@hm.com
  • 416-531-9618
  • 1800 Sheppard Ave. East Fairview Mall Toronto, Ontario, M2J 5A7
  • www.hm.com
  • info.ca@hm.com
  • 416-497-6348
  • 3401 Dufferin Street Yorkdale Shopping Centre Toronto, Ontario, M6G 3A1
  • www.hm.com
  • info.ca@hm.com
  • 416-256-3997

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